Implementation of Quality Management: An Internal Marketing Perspective This book is a practical guide for scientific community and practitioners in the area of quality management. There has been a rising interest among academician and professionals in examining the applicability and usefulness of quality management methods in different sectors of the economy. Many organizations that have implemented quality management have achieved substantial benefits, but it is clear that implementation initiatives in some organizations have failed to live up to expectations. These mixed results point to a need to identify the factors that lie behind the success and failures of quality management programs. This book high lights the factors that promote successful quality management implementation in different organizations. It is for anyone who wants to improve their organizational process and productivity to enhance the overall performance of the organization. It is particularly significant for those who are at the beginning stage of quality management learning in the perspective of internal marketing which is thought provoking for academicians and professionals.